Advertisement at the ZTM
WE SERVE 41 CITIES AND MUNICIPALITIES ASSOCIATED IN THE UPPER SILESIAN - ZAGŁĘBIE METROPOLIS. IN ADDITION WE ENTER A FEW NEIGHBOURING MUNICIPALITIES SURROUNDING THE GZM
The Metropolitan Transport Authority (ZTM) in figures
The ZTM means nearly 500 lines of the urban transport
Every day 1,500 vehicles start their routes
Connections are served at approx. 7,000 stops
Our services are daily used by approx.
20,000,000 is the number of visits on our website every month
Our vehicles travel every day more than 352,000 km
Thousands of persons use the urban transport every day. Almost five hundred buses, trams, and trolleybuses travel every day on their routes, carrying passengers in the entire GZM area. We encourage to learn our advertising offer. We offer the renting of surface on vehicles, paper tickets reverse, we enable publication of sponsored papers on our website.
The Metropolitan Transport Authority (ZTM) offers the advertising services via the renting of vehicles surface. Because of such a form of advertising vehicles will become perfect moving carriers of your message. Plastering the vehicles, travelling many hours on the crowded city streets every day, with advertisements is an ideal method to reach potential customers. The users of city arteries much more often learn the content of advertisements on buses than on the roadside billboards. Every day even hundred thousands of persons will be capable of learning your advertisement on their way to and from work, going for shopping, or simply moving on the city streets in the GZM area.
- Reach a broad target group,
- Control the strength of campaign, choosing an appropriate number of vehicles,
- Relatively low unit cost of reaching the customers.
All the necessary information on advertisement placing is available in the ‘Regulations on the provision of advertising services’. Each time the ZTM advises of available advertising surfaces and facilitates their renting.
A brand new form of advertising in the GZM area! We offer a possibility to print advertisements on the reverse of single-travel paper tickets. They still enjoy a great interest of passengers, a few millions of them are sold every month. Your information may get directly to hundred thousands of customers. A new attractive pattern of the paper ticket can serve as an effective medium for the advertising information.
Why is it worth to place your advertisement on the ZTM ticket?
- a broad range of customers - the GZM covers nearly 1/3 of the entire Silesian Voivodeship area. A half of all the voivodeship population lives in cities, members of the Metropolis,
- tickets are held during the travel time, therefore passengers have a lot of time to look at them,
- advertising on tickets is an excellent way to advertise an event, services, the company, and to gain new customers,
- advertising equally effective for both small companies and big corporations,
- paper tickets are frequently collected by collectors, which gives a guarantee of long-term running of your advertisement.
The Metropolitan Transport Authority (ZTM) offers also a new advertising service - a possibility to place advertising papers on the www.metropoliaztm.pl website. The Metropolitan Transport Authority website is visited every month 20,000,000 times. The ZTM website is used by residents of GZM cities, as well as by visitors from other voivodeships and foreign tourists. If you want to stand out against a background of others and to show yourself to a broad group of customers, we offer you a possibility to place a publication in the form of a sponsored paper in the ‘Recent information’ section.
Why is it worth to place your advertisement on our website?
- broad range of customers,
- limited number of advertisements on the website,
- unlimited reach - possibility to reach any corner of the world,
- advertising equally effective for small companies and for big corporations.
The Metropolitan Transport Authority (ZTM), taking care of customers’ needs and expectations, tries continuously to expand the scope of provided advertising services. Through the use of available elements of the transport system we have prepared a solution, which will allow in a quick and simple way to reach a broad group of customers in each age bracket. A stop and a bus station are places, where passengers waiting for arrival of their vehicle automatically focus on the information situated nearby. That is why advertisers appreciate so much the advertisements placed in cabinets, stop shelters, also on other media at stations and transfer centres. Because of that, making efforts to meet our customers’ expectations, we suggest both traditional poster campaigns as well as a possibility to display short videos in the multimedia kiosk and on an LCD screen in the waiting room of the bus station in Tarnowskie Góry. Such forms of advertising are an excellent way to promote practically any service or product.
Such a form of advertising is an excellent way to promote practically any service or product.
Why is it worth to place an advertisement on the media that we suggest?
- mass reach,
- high frequency - consolidated message of the advertisement,
- flexible form - convenient selection from the offered locations,
- possibility to reach people travelling by the urban transport, walking or being just in the city centre,
- most frequently these are lit media, due to which they ensure very good visibility of the advertisement both during the day and at night.
THE OTHER ADVERTISING POSSIBILITIES
The Metropolitan Transport Authority (ZTM) provides services also offering other advertising possibilities. Like in the other segments of our offer, we suggest our customers a possibility to present their brand, product, and all services offered by them e.g. through direct promotional campaigns in vehicles. The offer in this field is very wide and its individual formats are continually evolving. We are primarily open to creative cooperation suggestions and to the offer adaptation to individual customer preferences. So we invite to contact us and to cooperate fruitfully.
Prior to submitting your offer we would appreciate learning the ‘Regulations on the provision of advertising services’. The current detailed offer of advertising surfaces - firstname.lastname@example.org. Offers are selected pursuant to the mode described in the ‘Regulations on the provision of advertising services’, prices specified in the price list are minimum prices. The Customer shall cover all the additional costs related to the advertisement design, preparation, execution, placement, and removal.
email@example.com, phone 32 74 38 403, 32 74 38 503